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Franchise Sales

The franchise sales process is not just about closing the deal. It’s about finding the right fit for both candidate and brand. Learn how to move your franchise prospects and candidates through your sales process to determine if there’s a match. To achieve this, you’ll need the right team. Find out how to evaluate your franchise sales and development team, and best practices for pay, incentives, and commissions to attract and retain top sales talent and meet your development goals.

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Franchise Customer Experience Certification
The Franchise Customer Experience Certification provides recognition and resources for brands that drive improved franchisee profitability from a superior consumer and franchisee experience.
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IHOP
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When it comes to franchise sales, should you do it yourself or team up with third parties?
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A series of highlights from the 2018 Annual Franchise Development Report (AFDR) begins with a look at recruitment budgets.
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Growth-oriented U.S. brands seek opportunities abroad.
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Better data means better candidates and better system growth
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How well is your sales team keeping franchise candidates engaged?
  • Eddy Goldberg
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So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
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Using data and tech to recruit franchisees at Capriotti's
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After you've sold a franchise, your next job is support!
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A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at cost per lead and cost per sale.
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Red Roof Inn
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Red Roof Inn
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Red Roof Inn
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A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at top sales producers by category.
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Four essential questions to ask prospective franchisees.
  • Marc Collopy
  • 9,465 Reads 52 Shares
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at recruitment budget spending by category.
  • Eddy Goldberg
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Heart of America Group is a diversified company that operates hotels and restaurants across the Midwest as both franchisee and franchisor.
  • Kerry Pipes
  • 7,431 Reads 27 Shares
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) begins with a look at recruitment budgets.
  • Eddy Goldberg
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The fast casual space is one that continuously evolves to meet consumer demands. From restaurant design to ordering methods and digital advancements both in-store and online, brands are continually undergoing changes to keep their dynamic guest base happy... and full.
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Giving back to the communities you serve builds customer engagement, brand reputation, and contributes to system growth and franchise development. Three franchise CEOs tell how they do it.
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Good data is a competitive advantage in today's marketplace. Jim DiRugeris, Goddard Systems' VP of franchise development, tells how his brand is incorporating data into its franchise recruitment process.
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So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
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American Family Care
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American Family Care
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American Family Care
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7 tips to increase your franchise sales, find the best candidates for your brand, and improve the performance of your sales team.
  • Steve Olson
  • 4,532 Reads
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  • Red Boswell
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How do you connect with your ideal candidates in a fragmented world? What media are best for reaching your target franchisees? How often should you communicate with them? Learn how Tropical Smoothie Café does it!
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How do you connect with your ideal candidates? What media is best for reaching your target franchisees? And how often should you communicate with them? Learn how Fastsigns does it!
  • Kerry Pipes
  • 3,414 Reads 21 Shares
Attracting and validating candidates through social media continues to grow in importance. Here's how Alex Samios, Dogtopia's director of franchising, manages it.
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At Bar Louie, Jill Szymanski draws on her experience at Burger King and Applebee's to build, train, and retain a great sales and development team.
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  • 3,277 Reads
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At Marco's Pizza, validation is the key to franchise development. Here's how they do it!
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  • 3,836 Reads 1 Shares
So many good things are happening in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
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