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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Multi-Unit Franchising Conference
April 25 - April 28, 2023, Caesars Forum, LV. The Multi-Unit Franchising Conference is the premier annual event for the country’s leading Multi-Unit Franchisees, Meet the most powerful players in Franchising.
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Jamba®
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Jamba®
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Jamba®
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Make sure you are training your employees on soft skills
  • John DiJulius
  • 1,358 Reads 2 Shares
Amanda Maquet, marketing director for Moran Family of Brands, on fostering franchisee trust and building a strong local presence
  • Franchise Update Magazine
  • 921 Reads
Digital marketing and referrals have the highest lead-to-close ratios in franchising
  • Franchise Update Media
  • 1,223 Reads 1 Shares
Jennifer LoBianco, CMO of Best Life Brands, on how the franchise supports its franchisees
  • Franchise Update Media
  • 829 Reads 3 Shares
By testing service aptitude, you can boost your employees' ability to serve customers.
  • John DiJulius
  • 1,480 Reads
Franchisee Greg Thomas innovatively promotes Great Clips, distinguishing it from competitors with engaging experiences, NASCAR sponsorships, and unique promotions
  • M. Scott Morris
  • 1,299 Reads
Successful franchisees keep looking for ways to serve their customers' current and future needs.
  • M. Scott Morris
  • 1,802 Reads 6 Shares
How United Franchise Group's focus on the customer experience and its 11 brands drives franchisee profits
  • Franchise Update Media
  • 1,394 Reads 24 Shares
The Annual Franchise Marketing Report is a go-to benchmarking guide for franchise marketers
  • Kerry Pipes
  • 1,175 Reads 2 Shares
Your franchise development marketing should play to what your prospects are looking to learn from your brand
  • Franchise Update Media
  • 1,335 Reads 19 Shares
Team members need to know they're in position to affect the choices customers make.
  • M. Scott Morris
  • 2,649 Reads 42 Shares
IHOP
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IHOP
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IHOP
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6 ways to become a top customer service company in 2024
  • John DiJulius
  • 1,626 Reads 3 Shares
Our February roundup of consumer experience news and trends
  • Eddy Goldberg
  • 1,856 Reads
Exceptional customer service is the least-expensive tool you have to grow your business.
  • John Tschohl
  • 1,525 Reads 3 Shares
Building and nurturing customer relationships through local digital marketing is an ongoing commitment to providing exceptional experiences.
  • Franchise Update Media
  • 1,864 Reads 5 Shares
Rachel Pletz, the senior director development marketing with Alamo Drafthouse, talks about marketing, innovation, customer engagement, and loyalty.
  • Franchise Update Media
  • 1,403 Reads 1 Shares
Suitable candidates will appreciate knowing that your screening process ensures a “jerk-free” environment.
  • John DiJulius
  • 1,313 Reads 2 Shares
Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.
  • Franchise Update Magazine
  • 1,449 Reads 19 Shares
BKIFG transforms customer and employee engagement with a unique FORD allowance program, encouraging personalized gestures and positive experiences, fostering a strong company culture and exceptional growth.
  • John DiJulius
  • 2,247 Reads 1 Shares
Our January roundup of consumer experience news and trends
  • Eddy Goldberg
  • 1,511 Reads
Food brands are using AI in their drive-thrus to better meet customer expectations
  • Annie Oeth
  • 1,670 Reads 16 Shares
Smoothie King
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Smoothie King
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Smoothie King
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6 tips for managing customer expectations
  • Jeff Mowatt
  • 1,955 Reads 7 Shares
To improve your customer service and staff morale in 2024, try these 3 things on for size
  • John Tschohl
  • 1,806 Reads 4 Shares
When you provide awesome customer service, you will drive your business to great heights.
  • John Tschohl
  • 1,851 Reads 3 Shares
Join the Chicken Salad Chick family - America's unique chicken salad concept spreading joy and enriching lives through powerful franchise development, compelling owner testimonials, and active participation in trade shows, all backed by a strong media presence and a commitment to corporate values.
  • Franchise Update Magazine
  • 1,481 Reads 9 Shares
Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.
  • Franchise Update Magazine
  • 1,443 Reads
Revitalize your franchise's identity in 2024 by considering a brand refresh, embracing new advertising strategies, exploring leadership changes, or opting for a complete overhaul to stay relevant in the dynamic market landscape.
  • Franchise Update Media
  • 1,516 Reads 6 Shares
Embrace the power of AI in franchising for enhanced communication, engaging content creation, and streamlined operations, revolutionizing your brand's marketing efforts and setting the stage for future growth.
  • Franchise Update Media
  • 1,707 Reads 17 Shares
When working with her team at Newk's Eatery, CMO Denise Pedini applies a "be a coach, not a boss" philosophy.
  • Kerry Pipes
  • 1,792 Reads 22 Shares
Ziebart SVP & Chief Growth Officer Larisa Walega is not only leading the development of Ziebart, but also driving growth in the franchising industry as the incoming chair of the IFA Women's Franchise Committee.
  • Franchise Update Media
  • 1,421 Reads 9 Shares
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