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Scooter's Coffee

Amazing People, Amazing Drinks...Amazingly Fast!™

With a long-term plan for growth and continued excellence, the company vision for Scooter's Coffee is to remain a leader in the specialty coffee industry, and in our communities, through our relationships with our employees and franchisees. Through innovation and creativity, Scooter's Coffee intends to lead the way. We reward excellence, and we always cherish loyalty. We will work with our employees and franchisees to build strong businesses and a secure future.

A commitment to values such as leadership, integrity, quality, passion and excellence allows us to navigate through challenges and toward future opportunities. This platform of core beliefs starts with our commitment to our employees and our franchisees. At Scooter's Coffee, our mission is to provide an environment that nurtures individual growth for our employees, encourages excellence in service to our customers, engenders quality and open relationships with our franchisees, and creates an atmosphere where the entrepreneurial spirit is given room to grow.

We care about our franchisees and their business, and we strive to create a place where they are inspired to grow and succeed. Our relationships with our franchisees are so important. When those relationships are coupled with proven, successful business models, and enveloped in a culture of entrepreneurship, great things happen.

Our Resources... at Your Fingertips

Operations, Training and Franchise Relations

The Operations team provides the hands-on business experience that helps franchisees understand how to implement a cost-effective program in their stores. They do this by monitoring cost of goods, labor costs, equipment maintenance, and hiring solid managers and personable barista team members.

Every franchisee and his or her store manager spends four weeks in Omaha, Nebraska, going through a structured training course that includes product preparation, staff development, and store operations. In addition, our training team spends time before, during, and after the opening week in the stores with the manager and barista team. The goal is to ensure drinks are made to our standards and that the people who prepare those drinks provide the amazing experience customers will share with others.

Marketing

Long before a new Scooter's Coffee location opens, the marketing team is creating awareness about the store with banners, social media and concentrated publicity. Once it’s open, strategic and focused grand opening campaigns are implemented and are designed to create an instant customer base in the surrounding area.

The whole focus of marketing is to drive traffic to the stores. This is accomplished through on-site marketing, targeted direct mail programs, and campaigns that are designed to bring in customers and keep them coming back. Campaigns are carefully tied together so that, regardless of where a customer learns of Scooter’s Coffee, the message is the same.

Control of Franchise Products & Distribution:

Early on in the franchising process, it became apparent that controlling products and distribution would be integral to the success of the entire Scooter’s Coffee franchise system. Therefore, we own the company that supplies all of our products to our franchisees called Harvest Roasting. This created control over product quality, pricing and timely/consistent delivery to the stores. Harvest Roasting has developed a reputation for its superior bean quality and roasting methods.

Franchise Support Continues Beyond Opening Week:

Franchisees always have access to the Franchise Support Team for ongoing training, questions, and advice. Annual and quarterly franchise meetings give franchisees and their management teams the opportunity to learn about new programs, sample products, receive training, and share information.

Marketing communications are constant, training tips and videos are made available, and information is consistently shared with managers and their teams to help them grow and, just as importantly, allow franchise owners the time to focus on opening other locations.

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