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Roy Rogers Family Restaurants

There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational, and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.

Are you Ready to Ride with Roy?

For over 50 years, Roy Rogers® Restaurants has been a recognized brand, embodying the values of quality and honesty in our food and hospitality. We are a "cut-above" other quick serve restaurants and have earned a loyal following in the Mid-Atlantic Region.

At Roy Rogers, guests choose from a variety of delicious menu items, including the "Big Three": USDA Choice top round roast beef, crispy friend chicken, and mouthwatering burgers. Roy Rogers signature Fixin's Bar ® allows guests to add fresh lettuce, tomatoes, pickles, onions, and an array of sauces to their sandwiches.

As a Roy Rogers franchisee, you'll have a powerful partner for the life of your business. We'll give you all the tools you need to attract and keep your customers, maximize the efficiency of your operations, and recruit, train, and retain your staff.

The Numbers

  • Franchise Fee: $30,000
  • Total Investment:
    • Ground Up Construction: $1,286,250 - $1,580,950
    • Conversion: $767,250 - $981,250
    • In-Line/Strip Center: $868,250 - $987,950
  • Average Revenue Per Restaurant: $1,854,6531$1,651,0402
  • Royalty: 5% Gross Sales
  • Marketing Fee: Up to 3% Gross Sales
  • Franchise Training: 8 weeks
  • Term of Agreement: 15 years with two subsequent 5-year renewal terms

Development agreements available in select markets.

1. Based on the average revenue of 25 franchised located during the 2016 fiscal year. 44% achieved results in excess of this average.
2. Based on the average of 22 corporate locations during the 2016 fiscal year. 46% achieved results in excess of this average. There is no assurance, however, you will do as well. Please see Item 19 of our April 27, 2017 Franchise Disclosure Document for further details.

Site Characteristics

  • Freestanding buildings, pads, shopping center end-caps and urban store fronts
  • Building square footage: 2,800 - 3,500
  • Excellent visibility and access
  • Zoning to accommodate drive-thru use preferred
  • Parking adequate for restaurant use
  • 60 +/- seating capacity; patio seating preferred
  • Building exterior to allow for Roy Rogers standard trade dress, materials and signage
  • Non-traditional venues; 700 +/- square feet in high volume transit locations (e.g. travel plazas, airports, etc.)

Roy Rogers Family Restaurants Franchise Information Request Form

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