Einstein Bros. Bagels

As the nation's largest operator of bagel bakeries and an award winning leader in the "Fast casual" segment of the restaurant industry, Einstein Bros. Bagels® is moving with the cultural shift toward food that is fast, but never tastes that way. Think fresh-baked goods, made-to-order sandwiches, crisp salads and gourmet coffee.

Einstein Bros. lives in the desirable "Fast Casual" Segment. The Bakery Café category is the largest (30%) and the fastest growing in the "Fast Casual" segment.*
(*Technomic Study 2008 Fast Casual Report)

In addition to Einstein Bros. Bagels, our parent company, the Einstein Noah Restaurant Group (NASDAQ ticker: BAGL) also manages Manhattan Bagel® and Noah's New York Bagels®. Managing these similar yet independent brands creates synergies in several areas that are captured by all three concepts. Each sporting their own identity, these brands operate in separate markets nationwide, but are growing stronger each year under the powerful umbrella of the Einstein Noah Restaurant Group.

"This is not a start up!"

The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. We also own and operate a dough production facility.

The Franchise Opportunity

After successfully operating over 345 Company owned Einstein Bros. restaurants and licensed outlets in over 150 high profile locations such as airports, colleges and major hospitals, Einstein Bros. Bagels started franchising in 2007 as a third avenue for growing the brand. Initially, only the Southeast United States was considered, but inquiries came in from all over the country. In 2009, most of the United States was declared open to franchising, including markets where Company owned stores were already established.

Franchise prospects realized the opportunity, signed Development Agreements, and have started to open new Einstein Bros. in markets in Texas, Florida, Georgia, and Arkansas with additional stores under construction.

Are you next? Have you missed opportunities in the past?

Some of the awesome benefits of this award winning concept are:

• Attractive Average Unit Sales Volumes to Initial Investment Costs Ratio*
  (*See our Franchise Disclosure Document)
• Acknowledged credibility for the quality of our coffee, breakfast and lunch options as well as our healthy and fresh atmosphere and feel
• Franchise Opportunities in Existing Company markets where Brand Presence has been established!

We have a lot more to offer...and we're offering it to you:

• Quality of Life for Management and Staff not usually found in the restaurant industry: We close at 5 PM and don't use fryers!
• Full Franchise Support for Site Selection, Construction, Distribution, Training, Marketing, Product Development and Food Safety, etc...all available and driven by existing restaurant base.
• Focus on Menu Quality is Driven by Our 3 Product Development Chefs who average over 10 years each with Einstein Bros. Bagels restaurants.

If you want to learn more, fill out your application at the bottom of this page!!!

... and great sites are readily available in today's markets

"Quality Menu offerings...
not couponing and discounting of commodity items"

Research and Development

ENRG's family of brands boasts a portfolio of tastes that is the result of two things: superior ingredients and mind-bending culinary creativity. Not only were we sloshing around Balsamic vinegar before it was "in", we also started using Gouda cheese long before it was cool. From utilizing our state-of-the-art test kitchen facility in Lakewood, Colorado to constant innovation aimed at meeting ever-changing consumer tastes, we obsess over getting the food right, getting it to our customers, and doing those things two steps ahead of the competition.

Dough production (WE love to make Dough!)

Years of technical experience and a highly trained staff have made producing and properly freezing dough a science. Einstein Noah Restaurant Group currently utilizes two dough-making facilities: a company-operated facility in Whittier, California, and a plant located in Avon, Indiana where third party operators produce dough to particular specifications for the Einstein Bros.® and Manhattan Bagel brands.

Marketing...if you Want IT, we've Got IT!

Marketing is a key ingredient in our business process. Our programs typically target very specific markets/regions and utilize local promotional media, from print advertising to radio and billboards.

Distribution...if you Need IT, you'll Get IT!

Einstein Noah Restaurant Group contracts with six regional custom distributors to distribute frozen bagel dough and other materials to our locations. Einstein Noah Restaurant Group will negotiate contract terms with new distribution partners as needed to continuously enhance quality and service.

Fee and Royalty Structure

• $35,000 Franchise Fee per restaurant
• $10,000 per store Development Fee creates Protected Development Territory
  (applied against Franchisee Fee when restaurant opens)

If you want to learn more, fill out your application at the bottom of this page!!!