Imagine the Possibilities with a Baskin Robbins Ice Cream Franchise
Baskin-Robbins®, the #1 global premium ice cream brand with more than 6,000 stores in 35 countries, is now seeking exceptional franchisee candidates for its U.S. expansion plan. This unprecedented growth campaign is designed to significantly increase our U.S. presence over time and is based on a flexible concept portfolio, expanded and comprehensive menu, and system-wide operational simplicity. Built over the last 63 years through single stores and small networks, Baskin-Robbins enjoys 98% brand awareness. This widespread recognition makes now the opportune time to own geographic territories and operate store networks with limited exclusivity.
Reasons To Invest
Baskin-Robbins is proud to be the leader in ice cream and franchising. As one of the country's most recognizable brands, our consumers' love of ice cream is driving us to expand in new cities and grow in existing markets across the U.S. With our strong brand, excellent franchisee relationships, and an outstanding management team firmly established, Baskin-Robbins is well positioned to provide new portfolio growth opportunities for the right investor.
Brand Heritage
In 1945, two brothers-in-law, Burt Baskin and Iv Robbins, came together to create an American icon and in the process developed America's favorite neighborhood ice cream shop. Today, six decades later, we continue our commitment to introducing innovative products and concepts that attract more than 300 million people a year to Baskin-Robbins.
From our beginning in Glendale, CA, Baskin-Robbins has expanded to become a global ice cream brand. Today, we stand as the world's largest chain of specialty ice cream shops with over 6,000 stores worldwide. In 2008, we opened a record number of more than 600 stores across the globe and currently have operations in China, Japan, Australia, Colombia, Korea, Great Britain, Saudi Arabia and more.
As a Baskin-Robbins franchisee, you'll benefit from award-winning training programs and the most comprehensive operating systems designed to help build your network. Our franchise support team is geared to simplify your operations and includes development and construction experts, operational support professionals, training and field marketing managers. Baskin-Robbins also employs state-of-the-art technology and the latest point of sale terminals to help stores run more efficiently and cost effectively. Baskin-Robbins has proven to be a simple business to run with convenient hours of operation, minimal equipment, little waste and a majority of inventory that has a shelf life of one year with proper storage.
Diversified Portfolio
Baskin-Robbins offers a diversified portfolio of flexible design options enabling franchisees to benefit from a variety of distribution points.
Café 31
Part ice cream indulgence, dessert theater and test kitchen rolled into one, Café 31, which is currently under test, is the evolution of the ice cream experience at Baskin-Robbins. Customers enjoy traditional ice cream, made-to-order desserts, hot espresso beverages and other products created by in-house pastry chefs.
Traditional Store
The traditional store is an updated, stand-alone concept that typically ranges from 800-1,200 sq. ft. This store features all of Baskin-Robbins' standard equipment and product offerings and can support a drive-thru depending on the real estate selected.
BR Express
Designed as a simplified, quick and convenient option for specialized, non-traditional locations in colleges, airports, arenas, malls, and other co-branding opportunities. The recently released BR Express can operate in space less than 200 sq. ft. This concept is based on a 31 Below soft serve platform and may include novelties and cakes.
Product Innovation
From the time we opened our first doors in 1945, Baskin-Robbins has introduced more than 1,000 flavors to the millions of customers who visit us each week. Without fail, we strive to be the market leader in ice cream and frozen desserts. Our Cappuccino Blast was the first national frozen coffee beverage ahead of both our ice cream and coffee competition. We're also the only national ice cream brand to offer both soft serve and hard scooped ice cream. Most recently, we introduced Bright Choices™, a line of better-for-you options including fat-free, dairy-free, no sugar added and light ice creams. Baskin-Robbins understands consumer preferences change, and we're committed to continuing our focus of offering innovative products that fulfill these ever-changing needs.
Powerful Marketing
Great brands are strengthened by powerful marketing and Baskin-Robbins is no exception. Our comprehensive suite of marketing materials from in-store merchandising to advertising, public relations and online marketing has been strategically built so that consumers can clearly identify what sets us apart. By continually identifying what our customers want, monitoring market changes and developing new products, we maintain a loyal customer base and a leadership position in our industry.
