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Feature Stories

Veterans in Franchising: A case study at Little Caesars
December 15, 2010
Many franchise brands believe strongly in recruiting military veterans into their systems. These veterans often possess a determined and disciplined work ethic and a dedication to following a system. Veterans have been a recruitment focus at Little Caesars and that's why the brand has built and relied upon its Veterans Program to help recruit them. Since the program's inception in 2006, more than 50 veterans have received sizeable discounts off of franchise fees. One of the most recent to benefit from this opportunity is Tony Vasquez, a former military and civilian police officer. Vasquez is right in the middle of opening a Little Caesars franchise in Dumfries, Virginia.
Military Training: Franchising is a natural transition for many veterans
December 9, 2010
In many ways, the military is one of the best franchise systems in the world. Men and women sign on, commit to being dedicated to a common cause, receive standardized training, and work within an established and proven system that gets results. So it's really no surprise that military training not only prepares soldiers for battle, but often for a life in the franchise business after they've served their country.
Save the Dates: Franchise Update Media Group Announces 2011 Conference Schedule
December 6, 2010
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced its 2011 conference schedule. The Multi-Unit Franchising Conference is April 27-29 at The Venetian in Las Vegas; the new Franchise Consumer Marketing Conference is June 14-15 at the Omni in San Francisco; and the Franchise Leadership & Development Conference is October 12-14 at the Intercontinental, Buckhead Atlanta.
Success Stories of Minorities in Franchising
December 1, 2010
The previous How-To Franchising Guide story detailed the growing role of minorities in franchising and provided a list of online resources to help minorities enter and succeed in franchising. Since nothing speaks to success better than success itself, we present short versions of profiles of franchisees who are making it. The full profiles appeared in Franchise Update Media Group's magazine Multi-Unit Franchisee during the past few year, and each version below has a link to the original, complete profile. Since the profiles first were published, some of the details (number of units, brands they operate, etc.) may have changed - in most cases for the better!
Minorities in Franchising
November 17, 2010
The economic power of minorities in franchising has been rising steadily during the past several decades. The reasons are not complicated: the number of Blacks, Hispanics, Asians, and Native Americans has grown steadily as a percentage of the United States population, making these groups a "new majority," a trend that will continue in the coming decades. What this means for business in general, and franchising in particular, is that more customers, more employees, and more business owners will come from these groups. The "old majority" has been playing catch-up to the changing national demographics, hiring specialists with titles such as chief diversity officer or diversity/inclusion manager to help them understand and keep up with the shifting population.
Women in Franchising: This business is not just for men anymore
October 20, 2010
The franchise business model is no longer a man's game. More and more women are finding a business home in the franchise world - and liking it very much, thank you! Research and statistics confirm that women have been steadily rising in the ranks of franchise operators over the past couple of decades. The Small Business Administration (SBA) has been keeping tabs on women in franchising since the 1970s. The group has noted that women starting their own businesses have been on the rise for decades now. One study found that 10 percent of all companies established between 1975 and 2000 were women-owned franchises. Five years ago, the International Franchise Association (IFA) estimated the percentage of women operating franchises to be 25 percent - and that doesn't include another 17 percent of the population where men and women operate franchises as partners.
Latest Benchmark Report from eMaximation Reveals "Top 5" Franchise Development Ad Portals
October 18, 2010
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that eMaximation has once again ranked the Franchising.com website as one of the "Top 5" in the industry for franchise recruitment. The site is a perennial Top 5 portal in the Franchise Benchmark reporting series produced by eMaximation.
Yes, Franchising Is for the Young!
October 13, 2010
Many young entrepreneurs are discovering that franchising can jump-start them on the road to business success. While people in their 20s and early 30s may lack the business experience and acumen of their elders, with the right attitude, enough determination, and a little bit of help from their friends (and parents), they can plug their passion into a franchise model that has been proven over time. Here is the story of two young franchisees who have already made the jump to successful multi-unit operators at an early age.
Youth in Franchising
October 6, 2010
Youth in franchising? Millennials at the helm? Can younger people with relatively little business experience (or money) learn to manage a successful franchise operation? A combination of several factors says yes – out of necessity for both prospective franchisees looking to make a living in a tough economy, and for franchisors seeking to expand their system in an era of tight credit. This confluence of economics and demographics has led to a rise in the numbers of younger people signing on as franchisees.
Marketing Inside Your Business
September 29, 2010
Previously, we discussed how you can tap into the rich marketing resources provided by 1) your franchisor, and 2) your fellow franchisees. This article looks at ways to market 2) within your business, 4) through community involvement, and 5) using social media and mobile phones to reach your customers.