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The Inside Coup Grows With 3 New Area Development Agreements

January 18, 2018 // Helen Bond

the inside coup is revving up growth in 2018 with three newly-inked franchise area development agreements to expand in Columbus, Ohio,  San Antonio, and Austin, Texas.  The emerging brand is set to begin a spring delivery of the upscale, glossy direct mail magazine to select demographically specific mailboxes in the three cities, fueling the franchise on the road to national expansion.


“We are excited with the rapid growth of our brand and for our newest franchisees,” notes Teri Sullivan, vice president of franchise development. “We recognize Columbus, Austin, and San Antonio as cities that offer exponential opportunity. All three of these cities are backed by strong, local communities and thousands of businesses. This is just the beginning of our nationwide expansion into major markets coast to coast.”


Founded in 2011 by Scottsdale, Arizona direct mail veteran David Sliman, the inside coup is shaking up the industry with a fresh and innovative marketing approach, built on a winning business blueprint. The brand publishes a high quality, lifestyle publication, driven by engaging content to give readers the feel of a local editorial magazine and the marketing leverage that comes with digital crossover through online, mobile phone, and social media platforms.


New franchisee Michael Fay, formerly president of marketing services for a $1.2 billion financial services company, expects big things for the inside coup in San Antonio, which he sees as an underserved market for the power of direct mail advertising when executed in the right way.


“What I found in the inside coup as a direct mail product, was one that is ‘right.’ It targets the right audience, at the right time, with the right content and creative, inside a high quality magazine that stands out among other mail pieces, all which engages the consumer to connect with the businesses inside,” Fay says.  “I also found the corporate team to be most interested in ensuring the success of the franchisee.  The fact that they look to offer franchises to only those who truly share their passion for success and growth, certainly was appealing.”


The power of the inside coup is in the product and a dynamic home-based business model that offers owners low overhead, high margins, and a “conveyor belt of support” for franchisees. A corporate team of in-house graphic artists handles ad design and client approval to maintain quality and consistent creative content and free up franchise owners to focus on customer sales and service. 


“Having a full team of dedicated supporters at corporate, with a view that the franchisor and franchisee relationship must be one of partnership, made the inside coup an easy decision,” Fay notes.


The inside coup began franchising in 2015, launching nationally last year after swiftly selling out development rights in the franchise’s home state of Arizona. The emerging brand has awarded 34 franchises in six cities, located in four states.  The inside coup aims to become the most recognized national brand in the $37 billion direct mail industry within the next five years through franchise expansion. Sullivan says the inside coup, poised to be the next generation face of the industry, is a solid investment.


“We want to bring quality businesses and qualified consumers together in a format unmatched by any other in this space,” says Sullivan. “We aim to create a loyal stream of customers for these businesses and in return, help each community thrive.”

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